About Us

The Hype Lab was created to bring fun and funky sock designs to the fitness, sport, recreation and street culture world. Our brand prides itself on uplifting and encouraging positive messages through our cotton and polyester socks, to bring happiness and joy to our customers.

So what makes us feel sensations of happiness and joy? Brain chemicals! There are 4 primary chemicals that can drive positive emotions - Dopamine, Oxytocin, Serotonin, and Endorphins (sometimes referred to as D.O.S.E.)

Dopamine:

Dopamine causes that little happy feeling when someone likes your post on Instagram, or after completing a small task, Dopamine motivates your body towards a distant goal, one step at a time, when released it helps you get through your to-do list and can motivate you to start a new habit.

Oxytocin:

Oxytocin is often referred to as the “hugging drug” because it's released by the brain during physical contact with others. It’s also the feeling behind love, friendship and deep trust. Oxytocin gives you lasting feelings of calm and safety, helps fight stress, improve your relationships, and promote long-lasting positive emotions.

Serotonin:

Serotonin plays a role in the dynamics of pride, loyalty, and status. When we feel a sense of accomplishment or recognition from others, we are experiencing the effects of serotonin. This could be from receiving your diploma or crossing the finish line in a race. Serotonin can create strong, positive emotions. Serotonin is what motivates a leader to excel and grow their influence, also compels their followers to do well - to not let down their leader, parent, or teacher and excel in life.

Endorphins:

Endorphins are essentially released in response to pain. They help us push our bodies beyond their comfort levels and persist when we might otherwise want to give up. Taking a freezing cold shower in the morning, for example, can give you a huge boost of endorphins if you can stand a minute or two of physical discomfort. Endorphins are the reason exercise is often suggested to help with stress. They’re the reason why starting a gym routine can help you relax after a long day at work.

Committed to bringing you these 4 chemicals, 365, 7 days a week. We're in the lab cooking!

BE THE HYPE!